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ADVOCACY made simple

Communicate a clear MESSAGE.
⇒The message is the answer to the question: "Why is learning in the visual arts essential to education in the 21st century?”
⇒Use data.
⇒Tell compelling personal stories.
⇒Tap into your NETWORK's values and concerns.
⇒Make your message VISIBLE.

(HINT: NAEA has developed key messages including the overall theme of
Learning in A Visual Age)

Be VISIBLE.
⇒Make an advocacy plan.
⇒Get out of the art room/studio and into the community with your MESSAGE.
⇒Capitalize on the “visual” part of the visual arts.
⇒Show your NETWORK what visual literacy, 21st century college and career readiness, and engaged learning look like through exhibitions, media stories and community events.
(HINT: The work and “voices” of your students are the most compelling.)

Activate an Advocacy NETWORK.
⇒Identify and build an advocacy network. Action requires committed people. Include media, legislators, education decision makers and parents.
⇒Work with your state/regional NAEA organization to partner with your state Alliance for Arts Education affiliate and your state’s arts advocacy citizens group.
⇒Communicate your MESSAGE to your network.
⇒Leverage your network to impact policy and budget.
⇒Keep your network engaged by being VISIBLE.
⇒Activate your network in times of crisis.
(HINT: A parent network can be your most effective advocacy tool. Think social networking.)

Advocacy "Basics" Resources 
American Alliance of Museums Advocacy Information
Americans for the Arts – Arts Action Center (with links to finding local, state and federal legislator and media contacts)
Arts Education Partnership – The source for research compendia and policy information on the national and state level
Keep Arts in Public Schools – An online community for arts education advocates
Kennedy Center Advocacy Toolkit – A good basic “how to” for effective advocacy
National Association for Music Education (NAfME) (formerly MENC) – Advocacy and Public Policy Resources
National Assembly of State Arts Agencies Arts Education

Advocacy Bookmarks. Click on the images to view the bookmarks.